Henry Alonzo, MBA

Music Entrepreneur in Los Angeles, California

Henry Alonzo, MBA

Music Entrepreneur in Los Angeles, California

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Henry Alonzo is a music entrepreneur and college educator based in Los Angeles, CA.

He is the Founding Partner and Chief Creative Officer at Adarga Entertainment Group. The company is centered on providing music industry services to independent artists and record labels.

Due to the growth of the company, the partners at Adarga installed Henry as Head of Publishing, where he oversees offices in Mexico, Colombia, and the US.

Henry earned a BA degree in Commercial Music from Azusa Pacific University and an MBA degree from Concordia University Irvine. He is also an Assistant Professor of Music Industry Studies at Azusa Pacific and former Adjunct Professor of Music Business at East Los Angeles College.

Some corporate clients and partners include Sony Music, Capitol CMG/Universal, Integrity Music, Curb Records, Essential Music Publishing, Provident Music Group, Reach Records, RCA Inspiration, Gotee Records, HarperCollins, Adrev, Downtown Music Services, and MultiTracks.

Henry has worked with a variety of artists including Grammy, Latin Grammy, Billboard Latin Music Award, MonitorLATINO Award, Premios Arpa and Dove Award winners and nominees. Some of these artists include Alex Campos, Christine D’Clario, for KING & COUNTRY, Ricardo Montaner, Lupillo Rivera, Fermin V (Control Machete), Tercer Cielo, Maharajah Flamenco Trio, Blanca, Maverick City Music, Lecrae, Gawvi, Elevation Worship, Hillsong Worship, Hillsong Young & Free, Jaci Velasquez, Miel San Marcos, among many others.

During his career, he has also co-produced music events at The Forum, The Microsoft Theater, Madison Square Garden, Coliseo de Puerto Rico, Arena Ciudad de México, The Arena at the Anaheim Convention Center, EagleBank Arena, and the Shrine Auditorium.

Henry is a frequent speaker at various conferences and events centered around Music Business and Entrepreneurship. He has been invited to speak at conferences and institutions such as: Grammy Camp, Expolit Conference, GMA Music Summit, The Grammy Museum, Recording Academy’s “Quick Conversations”, The Contemporary Music Center, MonitorLatino Conference, Hispanic Leadership Conference, AGM Conference, Centro de Artes Musicales, amongst several others.

He serves on the Executive Board of the Gospel Music Association, the Hispanic Leadership Advisory Board of Concordia University, and a Committee Member of the Los Angeles Chapter of The Recording Academy.

Henry is a member of NARAS, LARAS, AIMP, GMA, ASCAP, MEIEA, and MusicBiz.