Henry Alonzo, MBA

Music Entrepreneur in Los Angeles, California

Henry Alonzo, MBA

Music Entrepreneur in Los Angeles, California

Visit my website

Henry Alonzo is a music executive and educator based in Los Angeles, CA.

He is the Founding Partner and Chief Creative Officer at Adarga Entertainment Group. The company is centered on providing music industry services to independent artists and record labels.

Some corporate clients and partners include Sony Music, Capitol CMG/Universal, Integrity Music, Curb Records, Essential Music Publishing, Provident Music Group, Reach Records, RCA Inspiration, Gotee Records, HarperCollins, Adrev/Fuga, Downtown Music, TELACU, and MultiTracks.

Henry has worked with a variety of artists including Grammy, Latin Grammy, Billboard Latin Music Award, MonitorLATINO Award, and Dove Award winners and nominees. Some of these artists include Alex Campos, Christine D’Clario, for KING & COUNTRY, Fanny Lu, Ricardo Montaner, Lupillo Rivera, Fermin V (Control Machete), Tercer Cielo, Maharajah Flamenco Trio, Blanca, Generación 12, Maverick City Music, Lecrae, Elevation Worship, Hillsong Worship, Twice, Jaci Velasquez, and Miel San Marcos, among many others.

Henry is also a frequent speaker at various conferences and events centered around Music Business and Entrepreneurship. He has been invited to speak at conferences and institutions such as: Grammy Camp, Expolit Conference, GMA Music Summit, The Grammy Museum, Recording Academy’s “Quick Conversations”, MonitorLatino Conference, Hispanic Leadership Conference, AGM Conference, amongst several others.

He has also taught and guest lectured at educational institutions, such as Azusa Pacific University, East Los Angeles College, Belmont University, UCLA, The Contemporary Music Center, and Centro de Artes Musicales (CAM).

Henry earned a BA degree in Commercial Music from Azusa Pacific University and an MBA degree from Concordia University Irvine. He was a David C. Lizzaraga/TOYOTA fellow.

He serves on the Executive Board of the Gospel Music Association, the Alumni Board of Concordia University, and has been appointed to Special Committees at the Los Angeles Chapter of The Recording Academy.

Henry is a member of NARAS, LARAS, AIMP, GMA, ASCAP, CMPA, MEIEA, and MusicBiz.